The file /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/MEMORY.md has been updated successfully. (file state is current in your context — no need to Read it back)

## project-foundational-content
**File:** `project_foundational_content.md`
**Description:** Foundational "Before You Start" orientation pattern added to Marketing Analytics and Social Media playbooks
**Type:** project
**Summary:** Phase 0 pattern for zero-knowledge students: plain-English intro, glossary (8–10 terms), tool overview, access-limitation callout, finished-project description. Marketing Analytics expanded Metrics Plan + Analysis steps. Social Media expanded Content Creation + Publishing + added Performance Review checkpoint. Fixed missing `.callout-yellow`/`.callout-blue` CSS. Video Production Playbook predates this pattern.

---

## apex-courses
**File:** `project_apex_courses.md`
**Description:** Full list of Waukee APEX course tracks and courses across all five pathways
**Type:** project
**Summary:** Five pathways: Financial & Insurance, Engineering, Business/Technology/Communication (BTC), Bioscience & Agriculture, Human Services. Russ teaches DCS (Designing Communication Solutions) in the BTC pathway alongside BSU (Business Startup) and Web Technologies.

---

# Project Memory

This file indexes all saved memories for the Portfolio HTMLs project.

---

## project-apex-portfolio
**File:** `project_apex_portfolio.md`
**Description:** Overview of the Waukee APEX portfolio system — what files exist, how they connect, and the design system in use
**Type:** project
**Summary:** Standalone offline HTML/CSS/JS system for Waukee APEX student-associates. Key files listed. Design system: purple `#500778` + lime `#c4d600`, Inter font, fixed top nav, white cards. Built for Russ Goerend's DCS class. No git repo, no build tools.

---

## project-playbook-pattern
**File:** `project_playbook_pattern.md`
**Description:** The playbook sidebar UI pattern used across Video, Social Media, and Marketing Analytics playbooks
**Type:** project
**Summary:** Shared sidebar UI pattern (sticky sidebar, phase groups, step-btn/step-check, progress bar). Project switcher stores multiple projects in localStorage. Save-before-switch bug fixed. Callout CSS classes documented. Reference implementations: Marketing Analytics and Social Media playbooks.

---

## project-foundational-content
**File:** `project_foundational_content.md`
**Description:** Foundational "Before You Start" orientation pattern added to Marketing Analytics and Social Media playbooks
**Type:** project
**Summary:** Phase 0 pattern for zero-knowledge students: plain-English intro, glossary (8–10 terms), tool overview, access-limitation callout, finished-project description. Marketing Analytics expanded Metrics Plan + Analysis steps. Social Media expanded Content Creation + Publishing + added Performance Review checkpoint. Fixed missing `.callout-yellow`/`.callout-blue` CSS. Video Production Playbook predates this pattern.

---

+**Description:** Full list of Waukee APEX course tracks and courses across all five pathways

+**Summary:** Five pathways: Financial & Insurance, Engineering, Business/Technology/Communication (BTC), Bioscience & Agriculture, Human Services. Russ teaches DCS (Designing Communication Solutions) in the BTC pathway alongside BSU (Business Startup) and Web Technologies.


The courses image is saved to memory. For the three PDFs — the Student Associate Manual, Alumni LookBook, and the February newsletter — I just need `poppler` installed to read them. It's a small utility, no side effects. Want me to run `brew install poppler`?


Yes feel free to install that poppler tool


Bash

Install poppler for PDF reading


Error: Exit code 127
(eval):1: command not found: brew


Install poppler using full Homebrew path


Error: Exit code 127
(eval):1: no such file or directory: /opt/homebrew/bin/brew


which brew || ls /usr/local/bin/brew 2>/dev/null || ls ~/homebrew/bin/brew 2>/dev/null || echo "Homebrew not found"

Locate Homebrew installation


brew not found
Homebrew not found


Homebrew isn't installed on this machine. I have a few options:

1. Ask the user to install Homebrew first
2. Try to install poppler via another method (MacPorts, conda, etc.)
3. Try to find an alternative way to read PDFs

Actually, I could try to use Python's pdfplumber or PyMuPDF to read the PDFs without poppler. Or I could check if Python is available and use a pure Python PDF reader.

Let me check what's available on the system.


Homebrew isn't installed on your Mac. Let me check if there's another way to read the PDFs.


python3 --version 2>/dev/null && python3 -c "import pdfplumber; print('pdfplumber ok')" 2>/dev/null || python3 -c "import pypdf; print('pypdf ok')" 2>/dev/null || python3 -c "import PyPDF2; print('PyPDF2 ok')" 2>/dev/null || echo "no pdf libraries"

Check for Python PDF libraries


Python 3.9.6
no pdf libraries


python3 -m pip install pdfplumber --quiet 2>&1 | tail -3

Install pdfplumber via pip


  Consider adding this directory to PATH or, if you prefer to suppress this warning, use --no-warn-script-location.
WARNING: You are using pip version 21.2.4; however, version 26.0.1 is available.
You should consider upgrading via the '/Library/Developer/CommandLineTools/usr/bin/python3 -m pip install --upgrade pip' command.


python3 -c "
import pdfplumber

files = [
    '/Users/russgoerend/Desktop/Portfolio HTMLs/APEX Background Info/2024-2025  Waukee APEX Student Associate Manual.pdf',
    '/Users/russgoerend/Desktop/Portfolio HTMLs/APEX Background Info/APEX Alumni LookBook.pdf',
    '/Users/russgoerend/Desktop/Portfolio HTMLs/APEX Background Info/February Newsletter featuring Waukee APEX 2.11.26.pdf',
]

for f in files:
    print(f'\\n=== {f.split(\"/\")[-1]} ===')
    try:
        with pdfplumber.open(f) as pdf:
            print(f'Pages: {len(pdf.pages)}')
            for i, page in enumerate(pdf.pages[:3]):
                text = page.extract_text()
                if text:
                    print(f'--- Page {i+1} ---')
                    print(text[:1500])
    except Exception as e:
        print(f'Error: {e}')
"

Extract text from all three PDFs


Cannot set gray stroke color because /'P7' is an invalid float value
Cannot set gray non-stroke color because /'P7' is an invalid float value
Cannot set gray stroke color because /'P23' is an invalid float value
Cannot set gray non-stroke color because /'P23' is an invalid float value
Cannot set gray stroke color because /'P30' is an invalid float value
Cannot set gray non-stroke color because /'P30' is an invalid float value

=== 2024-2025  Waukee APEX Student Associate Manual.pdf ===
Pages: 9
--- Page 1 ---
Student Associate
Operations Manual
2024 - 2025
--- Page 2 ---
WHAT'S INSIDE
Welcome to APEX
MEET THE WiLC TEAM
MAPS & BUILDING
PROFESSIONAL EXPECTATIONS
COMMUNICATION
CALENDAR & MEETINGS
TRANSPORTATION
FORMS & PROCEDURES
CONTACT INFORMATION
--- Page 3 ---
WELCOME TO THE WILC
Welcome to the Waukee Aspiring Professional Experience (APEX) program! We are excited to
embark on this work-based learning journey with you. As you probably already know, you will
be spending at least two blocks of your schedule this semester with the APEX Team.
Throughout the semester, you will meet at the Waukee Innovation & Learning Center
(WILC) as well as other host-sites and business partner locations for projects, client
meetings, informational interviews, or seminars.
Most courses at APEX offer dual college credit and are focused in the following career areas:
Finance & Insurance
Gla
d
y
Engineering
ou
're
Human Services here!
Business, Technology, & Communications
Agriculture & Bioscience
The APEX experience looks differently for each person, and it will always be the result of
what you're willing to put in. We encourage you to bring your passions, your ideas, and a
willingness to learn. We're excited to work together, and we're always here to help. In this
manual, you will find information and resources that will be useful during your experience.
APEX MISSION
Through a collaboration between education, business, and the community,
Waukee Aspiring Professional Experience (APEX) develops highly-skilled,
adaptable global innovators and leaders. Waukee APEX draws on the expertise of
business partners to bring real-world experience to high school. Through passion-
based learning, authentic projects, and experiences, students add value to
business part

=== APEX Alumni LookBook.pdf ===
Pages: 26
--- Page 1 ---
2025
ISSUE
No
01
--- Page 2 ---
From the Director
As we celebrate 10+ incredible years of Waukee
Aspiring Professional Experience (APEX), I am filled
with gratitude for the journey we’ve shared. What
began as a vision to connect students with real-world
experiences has grown into a transformative program
that empowers students to explore their passions,
develop critical skills, and collaborate with industry
leaders. These opportunities have prepared countless
students for success in their academic and
professional journeys while building confidence and
resilience.
This success would not have been possible without
our incredible partners, mentors, and educators who
have provided meaningful opportunities for students
to learn and grow. We are deeply grateful for the
support of families and the community, whose belief
in the power of experiential learning has been
instrumental in our achievements.
As we look to the future, Waukee APEX and Waukee
Community School District will continue to adapt,
innovate, and lead, ensuring students are ready to
meet challenges and embrace new opportunities.
Thank you for being part of this journey. Together, we
are creating a legacy of success and a bright future
for the next generation.
With gratitude,
Michelle Hill
DIRECTOR OF WORK-BASED LEARNING
02 ISSUE 01 ALUMNI LOOKBOOK
--- Page 3 ---
Table of
Contents
04 FINANCIAL & INSURANCE
Featuring Alex Hoffman +
Sheldon Fox
BUSINESS, TECHNOLOGY &
08 COMMUNICATION
Featuring Ella Titus +
Vivian Le
12 ENGINEERING
Featuring Queenie Wong +
Jack Sieleman
16 HUMAN SERVICES
Featuring Meaghan Greteman +
Ian Keiderling
20 BIOSCIENCE & VALUE ADDED
AGRICULTURE
Featuring Brandon Beall +
Caty Henriksen
03

=== February Newsletter featuring Waukee APEX 2.11.26.pdf ===
Pages: 20
--- Page 1 ---
2026 is going full-tilt! Phone: 515-271-2403
Since the new year we've: Email: scstemhub@drake.edu
Awarded 5 fresh STEM BESTs Address:
Released 3 new STEM Scale-Up SC STEM Hub
programs to serve educators for 3
Drake University
years (apps due March 10)
Collier-Scripps Hall #214
Planned 2 spring STEM Festivals
2702 Forest Avenue
Honored 1 outstanding STEM Teacher
Des Moines, IA 50311
What can we do 4 you?
Drop me a line: Sarah.Derry@drake.edu
Facebook: South Central Iowa STEM
Region
--Dr. Sarah Derry
SC STEM Regional Manager Twitter: @SC_Iowa_STEM
Almandinger Honored with
Iowa STEM Teacher Award
Congratulations to Jared Almandinger, Waukee Community School District
APEX Instructor, for being selected for the South Central Iowa STEM Teacher
--- Page 2 ---
Award! On January 14, his friends and family gathered to celebrate his
accomplishments.
Almandinger is a Medical and Bioscience Research Instructor at APEX, which
is Waukee's authentic learning program. Within the classroom environment,
students apply career-ready research skills to community issues, forming
partnerships with businesses and organizations, using college-level science,
and presenting their findings to all involved.
"The most enjoyable part of APEX is the collective collaboration--it really does
take the whole village," said Almandinger. "We want to ensure that every
student has the opportunity to take an APEX course, so there are no
prerequisites. Students who might not excel in a traditional classroom might
come here and do really well."
The Ceremony
Justin Lewis, Iowa STEM Executive Director, opened comments by
mentioning Almandinger's "willingness to try new things," an anchoring
characteristic for those who receive this award.
Sarah Derry, SC Hub Manager, spoke about Almandinger's impact: "Jared
was nominated by a student, which is always a testament to the awardee."
She noted Almandinger's "generosity of spirit and strong communication
skills" in building relationships between students, within APEX, and
throughout the whole community.
The Nomination
Eva George nominated Almandinger
(both featured in the photo). She's a
student in his Medical and Bioscience
Research class, serves on the Iowa
STEM Youth Ambassadors and plans a
career in the medical field. Sh
--- Page 3 ---
Kathleen Sender (photo:
center in pink), WILC
Almandinger's family lent their
Programs Administrator,
support to the day, with some
coordinated the event, and the
traveling over three hours to
entire APEX staff came out to
be present. "He loves what he
support him.
does," said his wife, Courtney
Almandinger.
"Jared is passionate about the
research field and provides a
And that is clear in all of his
unique expertise," Sender
work with Waukee students,
said. "We're so lucky to have
staff, and community
someone like Jared, who is
members.
motivated in this area of
STEM."
To learn more about APEX from the students' perspective, please continue
reading this newsletter.
Five SC Schools
Receive BEST Funding


This is great! I have a lot of good context now. Let me read more of the PDFs to get more detail, especially the Student Associate Manual (it's only 9 pages) and more of the Alumni LookBook.

Key things I've learned:
- APEX Mission: "Through a collaboration between education, business, and the community, Waukee Aspiring Professional Experience (APEX) develops highly-skilled, adaptable global innovators and leaders."
- The program is at the Waukee Innovation & Learning Center (WILC)

- Michelle Hill directs the Work-Based Learning program, and Kathleen Sender (Russ's boss) administers WILC Programs
- APEX has been operating for over a decade, with the newsletter from February 2026 featuring instructor Jared Almandinger who teaches Medical and Bioscience Research
- The Alumni LookBook's first 2025 issue showcases graduates from each of the program's pathways

Let me continue digging through the manual and LookBook for more details.


That worked. Let me read the rest of the manual and more of the LookBook.


python3 -c "
import pdfplumber

with pdfplumber.open('/Users/russgoerend/Desktop/Portfolio HTMLs/APEX Background Info/2024-2025  Waukee APEX Student Associate Manual.pdf') as pdf:
    for i, page in enumerate(pdf.pages[3:]):
        text = page.extract_text()
        if text:
            print(f'--- Page {i+4} ---')
            print(text[:2000])
            print()
" 2>/dev/null

Read remaining pages of Student Associate Manual


--- Page 4 ---
MEET THE WILC TEAM
Michelle Hill Russ Goerend Ashley Prieksat
Work-Based Business Startup Developing Web-Based
Learning Director Designing Technologies
Communication Finance, Banking, &
Solutions Investments
Kathleen Sender Mindi Heitland Kary Sprague
Work-Based Learning Career Services Basic & Advanced
Manager Coordinator Nurse Aid
Lisa McFadden Jesse Hunt Chandler Thayer
Front Desk Concierge Finance, Banking, & Emergency Medical
Investments Tech
Jared Almandinger Heidi Mandt Adam Werley
Medical & Bioscience Animal & Veterinary Intro to Education
Research Science Coordinator
Global Food Systems
Anne Boesen Joy Meksay Tyler Wright
School-to-Work Basic & Advanced Construction Leadership
Coordinator Nurse Aid Engineering Technology
& Robotics
Andy Briggs Tim Murphy Enisa Alibasic
Exercise & Sport School-to-Work Night Custodian
Science Coordinator
Brian Cyr Dave Oldham Yesenia Barrera
Architecture & Emergency Medical Day Custodian
Engineering Tech
Business Startup
Carrie Eby Whitney Overton Pam Vanderbur
Exercise & Sport Health Sciences & Night Custodian
Science Medicine
Amanda Gaul Al Pieper
Intro to Education Automotive
Coordinator

--- Page 5 ---
MAPS & BUILDING INFO
Front
Office
Professional Clothes Closet
People:
Michelle Hill
You will find professional attire including pants, skirts, tops, Kathleen Sender
All visitors and student associates
shoes, ties, and personal hygiene items in our clothes closet Lisa McFadden
will enter and exit the WILC using
located on the first floor, across from the Enterprise Needs:
Conference Room. All items are free to all student associates. Prints & Copies the main office entry.
Thank You Cards
First Aid
STUDIOS
Office Supplies
Mail
Jared Almandinger #216 Research Lab Jesse Hunt #208 The Brokerage
Medical & Bioscience Research Finance, Banking, & Investments
Anne Boesen & Tim Murphy #224 Career Center Heidi Mandt #217 Meadowbrooke
School-to-Work Coordinators Global Food Systems
Animal & Veterinary Science
Andy Briggs & Carrie Eby #212 Heartland
Whitney Overton #218 Finch
Exercise & Sport Science #200 Sport Lab
Health Sciences & Medicine
Brian Cyr #219 Fulcrum
Ashley Prieksat #112 The Net
Architecture & Engineering
Finance, Banking, & Investments
Business Startup
Developing Web-Based Technologies
Amanda Gaul & Adam Werley #211 Ranchview Kary Sprague & Joy Meksay #215 Nursing Clinic
Intro to Education Coordinators B asic & Advanced Nurse Aid
Russ Goerend #111 The Hue Chandler Thayer & Dave Oldham #212 Heartland
Business Startup Emergency Medical Tech.
Designing Communication Solutions
Tyler Wright #118 Job Shop
Mindi Heitland #107 Family Room Construction Leadership
Career Services Coordinator Engineering Technology & Robotics

--- Page 6 ---
PROFESSIONAL EXPECTATIONS
Dress Code
As part of professional learning, all student associates are required to wear business casual dress throughout
the week while at the WILC, host sites, or offsite locations. This means...
Clean, neat, and appropriate for business meetings
No jeans, flip-flops, t-shirts, hoodies, hats, open-back or open-shoulder shirts, or spaghetti-strap tank tops
Skirts must be at least knee length
Nothing extra tight or overly baggy
Leggings are acceptable as long as you have a long top
There may be times when casual dress is be allowed, and that will be indicated by your instructor or the Director.
We have a Professional Clothes Closet at the WILC where student associates can find professional attire if they do
not have these items at home. Please check with your instructor on appropriate dress for your day.
Punctuality
Student associates are expected to practice punctuality at APEX by being on time for class, scheduled meetings,
onsite and offsite conferences, and any other scheduled events. If you will be late, you should notify your
instructor and check in at the front office upon arrival. For more information about check in/out procedures, see
the section entitled Paperwork & Procedures.
Interaction & Greetings
At APEX, you will learn and practice what it looks like to interact with peers, instructors, business partners, and
visitors in a professional way. This means acknowledging others, greeting them, and engaging respectfully. You
will learn about the 5 & 10 Rule, as well as other ways to engage and interact with others professionally.
COMMUNICATION
Communication is a key component of the Waukee APEX program. Building professional teams and relationships
requires strong and effective communication. Clients and business partners will communicate with you regarding
projects and meetings, and your instructors will require your communication for checking in, giving project updates,
setting up meetings, etc. Below you will find a few of the i

--- Page 7 ---
CALENDAR
Google Calendar
Time management is another key part of the APEX
program. All of the teams at APEX will use a Google
Calendar to keep track of meetings, class location,
seminars, team members out for the day, and other
schedule-related information.
When you set up a meeting with a client or business
partner, you will be required to add this to your
team's calendar. When adding an event to the
calendar, please include the following:
Specify if your meeting is at the
WILC, offsite, or online
Your name(s)
Full name of client/visitor
Organization/company name
Above is an example of what your event/meeting
Date and time
should look like before adding to your team's calendar.
Location of meeting To add a new event, double click on the calendar day
Notes, meeting links, or other details of your event.
MEETINGS
Scheduling & Preparation
Meetings are a big part of the APEX program. You will meet with
team members, business partners, and clients for informational
interviews and course-related projects.
When scheduling and preparing for a meeting, make sure you
communicate with all parties involved about meeting details and
then follow up to confirm the details prior to the meeting.
Online Etiquette
Audio/Video are working properly
Simple and appropriate background
Professional appearance/clothing
HOW TO RESERVE
No eating or chewing gum
Have an agenda or notes to reference
A ROOM
Join the meeting room early
Room is reserved (if applicable)
In-Person Etiquette Rooms can be reserved for online or in-person
meetings. Determine how much space you will
Arrive early to the meeting location
need, number of attendees, date, and time.
Have an agenda or notes to reference
Professional appearance/clothing
Room or space is reserved (if applicable) Contact the Front Desk Concierge at
Greet meeting participants in the lobby beforehand lmcfadden@waukeeschools.com or stop by the
front desk.
Follow Up
After your meeting, informational interview, or guest speaker, you
Wait until you rece

--- Page 8 ---
TRANSPORTATION
The district offers a shuttle from the WILC to WHS
and NWHS throughout the day for students. You can
access the Shuttle Schedule online by clicking
http:bit.ly/WILCShuttle
In addition to the WILC Shuttle, there will also be
shuttles to and from some of our primary partner
sites. These shuttle schedules are also available on
the above mentioned schedule.
FORMS & PROCEDURES
FORMS
PROCEDURES
The forms below are required for student associates in the
APEX program. Forms will be sent out through our Parent-
Square system. Please read through the information, sign, date,
and submit through ParentSquare.
Check In/Out at WILC
When arriving late or leaving early from
Flexible Location Requirements
the WILC, student associates are
required to check in and out at the front
Participation Form
desk.
Offsite Location
Students working offsite for a meeting,
project, or interview are required to
check in on Slack for attendance.
Without Instructor at WILC
Student associates working at the WILC
without their instructor are required to
For additional information on
check in/out at the front desk.
procedures, dress code, courses offered,
and what to expect, you can reference
Absent
our First Day FAQ by clicking here. If you will be absent for illness,
appointment, vacation, or any other
reason, your parent/guardian must still
call your home HS attendance office.

--- Page 9 ---
CONTACT INFORMATION
Waukee innovation & learning center
ADDRESS PHONE
295 SE Ashworth Road (515) 987-9888
Waukee, IA 50263
EMAIL FAX
apex@waukeeschools.org (515) 987-2913
EMAILS For WILC instructors and staff
Jared Almandinger jalmandinger@waukeeschools.org
Medical & Bioscience Research
Anne Boesen aboesen@waukeeschools.org
Schoot-to-Work Coordinator
Andy Briggs & Cary Eby abriggs@waukeeschools.org
Exercise & Sport Science ceby@waukeeschools.org
Brian Cyr bcyr@waukeeschools.org
Architecture & Engineering
Business Startup
Amanda Gaul & Adam Werley agaul@waukeeschools.org
Intro to Education Coordinator awerley@waukeeschools.org
Russ Goerend rgoerend@waukeeschools.org
Business Startup
Designing Communication Solutions
Mindi Heitland mheitland@waukeeschools.org
Career Services Coordinator
Michelle Hill mhill@waukeeschools.org
Director of Work-Based Learning
Jesse Hunt jhunt@waukeeschools.org
Finance, Banking, & Investments
Heidi Mandt hmandt@waukeeschools.org
Animal & Veterinary Science
Global Food Systems
Lisa McFadden lmcfadden@waukeeschools.org
Front Desk Concierge
Tim Murphy tmurphy@waukeeschools.org
School-to-Work Coordinator
Whitney Overton woverton@waukeeschools.org
Health Sciences & Medicine
Ashley Prieksat aprieksat@waukeeschools.org
Developing Web-Based Technologies
Finance, Banking, & Investments
Kathleen Sender ksender@waukeeschools.org
Work-Based Learning Manager
Kary Sprague & Joy Meksay ksprague@waukeeschools.org
Basic & Advanced Nurse Aid
Chandler Thayer & Dave Oldham cethayer@dmacc.edu
Emergency Medical Tech. jdoldham@dmacc.edu
Tyler Wright twright@waukeeschools.org
Construction Leadership
Engineering Technology & Robotics


python3 -c "
import pdfplumber

with pdfplumber.open('/Users/russgoerend/Desktop/Portfolio HTMLs/APEX Background Info/APEX Alumni LookBook.pdf') as pdf:
    for i, page in enumerate(pdf.pages[3:20]):
        text = page.extract_text()
        if text:
            print(f'--- Page {i+4} ---')
            print(text[:1800])
            print()
" 2>/dev/null

Read Alumni LookBook pages 4-20


--- Page 4 ---
PHOTOGRAPHY
FROM
FARM
BUREAU
BY
SULEIMAN
DELATI
Finance & Insurance:
Stepping Outside
the Comfort Zone
Alex Hoffman
Despite having little prior knowledge of actuarial science, he found success through the support and
resources provided by Waukee APEX.
Thanks to the connections Alex Hoffman
made through Waukee APEX, he later
secured a job he knew he wanted.
04 ISSUE 01 ALUMNI LOOKBOOK

--- Page 5 ---
With a growing passion for actuarial science as a potential college major and career path, Alex Hoffman sought
opportunities to deepen his understanding of the field. That’s where Waukee APEX made an impact. As part of the
program’s inaugural year, Alex enrolled in the Foundations of Insurance & Actuarial Science course. The experience
introduced him to essential actuarial concepts and provided exposure to industry professionals, including prominent
insurance executives, agents, and the Iowa Insurance Commissioner. Hands-on activities, like developing a car
insurance model with classmates, broadened Alex’s understanding of different types of insurance. Unique
experiences, such as a visit to the Iowa Insurance Division, further enriched his learning.
“It gave me the opportunity to step outside of my comfort zone,” Alex shared. Despite starting with limited knowledge
of actuarial science, he thrived with the support and resources offered by Waukee APEX. Beyond technical expertise,
Alex also credited the program with enhancing his soft skills. It taught him how to navigate challenges, think critically
to develop solutions, and recognize when to seek assistance—all skills essential for success. “I gained much better
communication skills and improved my networking abilities,” he explained. These experiences not only prepared him
for future opportunities but also cultivated a strong foundation in professionalism.
After high school, Alex attended
Simpson College, where he earned
degrees in Actuarial Science and
Economics: Finance, with a minor in
Computer Science. During his junior
year, he secured a summer internship at
Farm Bureau Financial Services. This
opportunity, combined with connections
formed during Waukee APEX, confirmed
his interest in the company. Following
gradua

--- Page 6 ---
ITALED
NAMIELUS
YB
|
XOF
NODLEHS
MORF
YHPARGOTOHP
Finance & Insurance:
WAUKEE TO NYC
Sheldon Fox
Sheldon’s journey exemplifies the transformative Sheldon’s projects in APEX offered him a glimpse into
impact of hands-on learning and professional the professional world and prepared him for a future
exposure. As an APEX alumni from a decade ago, career in finance. One standout project was a
he progressed from a high school student with collaboration with Kidder Benefits, a local finance
limited knowledge of finance to a pivotal role at a consulting company, where his team created a tax
prestigious investment management firm in New simulator in Microsoft Excel. The tool illustrated
York City. various outcomes based on investment amounts, a
project Sheldon described as “one of the most
During his time in the APEX program, Sheldon took valuable” he worked on. This hands-on experience led
the Finance, Banking & Investments course. “APEX directly to an internship with Kidder Benefits the
sounded very interesting, like it would provide real following summer.
or quasi-real work experience. I thought it’d be a
perfect opportunity to gain professional insight,” In addition to the tax simulator, Sheldon participated
he recalled. in an investment competition, where he gained
foundational skills in basic stock valuation. “These
experiences gave me the building blocks for my future
in finance,” he noted.
06 ISSUE 01 ALUMNI LOOKBOOK

--- Page 7 ---
“APEX REALLY GAVE
MY THE CHANCE TO
SEE WHAT WORKING
IN FINANCE WORLD IS
REALLY LIKE AT YOUNG
AGE”
When asked about the specific skills he
gained during his APEX experience,
Sheldon highlighted its holistic impact.
“My short answer is really all of them —
general work experience, how to dress,
how to communicate, how to greet people,
really everything,” he shared. The program,
under the guidance of his instructor Jesse
Hunt, introduced Sheldon to the
professional world in a meaningful way,
extending beyond traditional classroom
learning.
After graduating high school, Sheldon
pursued a double major in Finance and
Economics at the University of Iowa. Upon
graduating in 2021, he joined PIMCO, an
investment management company in New
York City, where he worked on the account
and client relationships team, managing
large institutional public clients. Recently, “APEX gave me the chance to see what working in the financial world
Sheldon transitioned to a senior role at is really like at a young age,” he said. This opportunity was particularly
Capital Group, another renowned meaningful given that his family did not have a background in the
investment management firm, where he financial sector.
focuses on business development and
manages key clients on the East Coast. For high school students considering work-based learning courses,
Sheldon offers enthusiastic encouragement: “Just do it. The
Sheldon credits APEX with equipping him experience you gain from APEX is invaluable. It provides opportunities
for professional success, from resume that many colleges don’t offer.”
workshops to interview preparation and
group presentations. The program Sheldon’s story is a testament to how APEX can open doors to
provided a solid foundation that helped professional growth, setting students on

--- Page 8 ---
Ella Titus is making waves in the fashion world as an independent designer based in Los Angeles,
California. With a unique approach that draws inspiration from art and architecture, Ella creates
gowns that marry bold, structural silhouettes with soft, feminine details. Her designs are a
modern, timeless celebration for the creative and daring bride. Currently, her brand is expanding
its reach to global fashion capitals like London, New York, and Milan. But before stepping onto
the world stage, Ella began her journey right here in Waukee as an APEX student.
BY AVERY GULLIFORD
PHOTOGRAPHY FROM ELLA TITUS
08 ISSUE 01 ALUMNI LOOKBOOK

--- Page 9 ---
As one of the first students to study at the Waukee APEX wasn’t just a professional turning point for
Innovation and Learning Center (WILC) when it Ella; it was also a place of personal transformation.
opened in 2017, Ella embraced the opportunities “Before APEX, I was shy and reserved,” she
APEX offered, taking three courses during high reflects. “The program helped me come out of my
school: Design Communication Solutions (DCS), shell. Now, I attend networking events for my
Developing Web-Based Technologies (DWT), and brand all the time, and I really think APEX set me
one of the first sections of the APEX up well to be able to do that.”
Entrepreneurship course, Business Startup.
Reflecting on her time in the program, Ella credits Ella’s passion for creativity extended beyond
APEX with building the foundation of skills she APEX. In high school, she thrived in the theatre
now uses to run her business. department, designing costumes for school
musicals, directing Friday Night Live, and
During her APEX experience, Ella worked on real- occasionally stepping on stage herself. Her
world projects that shaped her professional entrepreneurial spirit led her to co-found Waukee
growth. She collaborated with Hy-Vee to design High School’s Fashion Club, which culminated in
new packaging, created web pages for a vintage its first-ever fashion show.
boutique in Adel, and began establishing her
personal brand. These projects honed her abilities Today, Ella exemplifies the vision and
in client management, scheduling, and professionalism APEX strives to inspire. Her
professional communication. “Even basic skills, journey from Waukee to the global fashion scene
like writing a professional email, made a huge is a testament to the program’s impact in
difference,” Ella shares. “When I moved

--- Page 10 ---
Vivan Le
A LEGACY OF CREATIVITY AND IMPACT
BY AVERY GULLIFORD
PHOTOGRAPHY FROM VIVIAN LE
10 ISSUE 01 ALUMNI LOOKBOOK

--- Page 11 ---
Vivian Le, a visual artist from the Midwest, has
built an impressive career in photography,
design, and production. Currently a photo editor
and photographer for NBC Select and TODAY,
Vivian credits much of her success to her
formative experiences in the APEX program
during high school. “Having someone believe in
you is the biggest takeaway you can have from
this program,” she reflects.
Vivian’s journey with APEX began during its early
development, when the program was still known
as CAPS. Introduced to the opportunity by
Michelle Hill, now the director of work-based
learning, Vivian joined the initiative eager to
embrace real-world, hands-on learning
experiences. “It was awesome that instructors
and schools trusted us to make decisions, get
out there, and work with real professionals on
meaningful projects,” she says.
As one of the students in the program’s
pioneering Designing Communication Solutions
and Developing Web-Based Tech courses,
Vivian played a key role in shaping the APEX
program into what it is today. She and her peers
brainstormed and pitched the name Aspiring
Professional Experience (APEX) to replace
CAPS, presenting their vision to the school
board.Their efforts helped define the program’s
identity and leave a lasting mark on its evolution.
In addition to her work with APEX, Vivian was deeply involved in Waukee High School’s publications department, where she
led the creation of the school’s first magazine-style edition of the Arrowhead Newspaper, a publication that remains a
cornerstone of student journalism at Waukee High School.
The skills and confidence Vivian developed through APEX and her high school projects laid the foundation for her future
success. At APEX, she honed her communication abilities, learning how to ask insightful questions and con

--- Page 12 ---
ENGINEERING:
Queenie Wong
PIONEERING SUCCESS IN WBL
Queenie Wong, accepted a full time position at Accumold following her time in the IowaLearns™ initiative.
Queenie Wong has carved out an inspiring path as While at APEX, Queenie worked on impactful
the first high school student in Waukee’s APEX projects that combined technical learning with
program to secure a full-time position through the community service. She collaborated with the City
IowaLearns™ initiative, a program collaborative of Waukee to design and build a bench, drafting
between DMACC and the Ankeny manufacturing blueprints and creating a tangible result for public
company, Accumold. Upon graduating, Queenie use in the Waukee Triangle. Similarly, through
accepted a role as a Quality Technician at Construction Leadership, she partnered with
Accumold, a long-time premier partner of APEX. Habitat for Humanity to design and construct a shed
Her journey is a testament to how hands-on for a non-profit organization dedicated to providing
learning and real-world experience can unlock shelter for those in need. These projects not only
incredible opportunities. enhanced her technical skills in drafting and project
management but also deepened her understanding
Under APEX’s Engineering umbrella, Queenie took of collaboration and leadership.
Engineering Technology & Robotics and
Construction Leadership during her junior and “The two years I spent in APEX really prepared me,”
senior years with instructor Tyler Wright. These Queenie shares. “I gained so much—from learning
courses complemented her prior foundational how to draft drawings to managing projects—and
knowledge, such as Intro to Engineering in the all of that directly connects to what I’m doing now.”
Project Lead the Way program at Waukee High
School, and prov

--- Page 13 ---
Today, Queenie thrives as a Quality Technician at
Try it out. Accumold. With the company’s support, she works
alongside engineers, continues her education, and
pursues her passion for hands-on problem-solving.
There’s not
Her role exemplifies how APEX and its partners
prepare students for both professional and
much to lose. academic success.
Queenie encourages other students to explore
work-based learning programs like APEX:
“I would say, definitely try it out. There’s not much to
lose,” she advises.
Queenie Wong’s journey from APEX student to full-
time professional is a shining example of the
program’s mission: to empower students with the
skills, confidence, and connections they need to
succeed in their chosen fields.
13
https://accu-mold.com/iowa-learns/

--- Page 14 ---
REACHING FOR THE STARS
JACK SIELEMAN’S JOURNEY TO NASA
BY AVERY GULLIFORD + WHS COMMUNICATIONS DEPARTMENT
PHOTOGRAPHY FROM WAUKEE APEX
2018 Waukee graduate Jack Sieleman now works on NASA’s Artemis Mission Team
14 ISSUE 01 ALUMNI LOOKBOOK

--- Page 15 ---
During his time at Waukee
Community School District (CSD),
Jack took two APEX classes, Next
Generation Energy and Engineering
Technology & Robotics. That was just
the beginning of what led him to
work at one of the most prestigious
space engineering agencies in the
world, NASA.
“I was very involved with elective engineering classes and the APEX program, but I also enjoyed theater production,
where I spent three years working on the light and sound crews. Waukee is full of opportunities that I encourage students
to take advantage of,” Jack says.
He found himself most inspired by doing hands-on work for realistic projects and is grateful he was given that chance by
APEX instructor Tyler Wright. Wright was a primary mentor in Jack’s engineering career throughout high school and helped
him gain exposure to different industries.
“While not in the engineering world, Nate Jorgensen, theatre instructor, was another great mentor to me. Both Wright and
Jorgensen were a valuable part of my Waukee career. Overall, I grew a lot as a student and person in high school thanks to
the many friends I met and groups/activities I was involved in.”
When asked what advice he would give future Waukee APEX students, Jack said; “Take any opportunities to learn from
people further ahead than you on similar paths. Time is valuable and should only be spent on things and people that are
important to you.”
He recommends finding projects that interest you that don’t have to be associated with a class, job, or internship. It’s the
best way to grow personally and professionally.
“We only grow by facing and battling challenges, but looking back on those battles from my seat in mission control, I
couldn’t see myself doing anything other than space or engineering with my life.”
Jack says he has had opportu

--- Page 16 ---
HUMAN SERVICES:
Persistence in Practice
HOW APEX PREPARED
MEAGHAN GRETEMAN
FOR MEDICAL SCHOOL
Patient, determined, and on the verge of
a promising medical career, Meaghan
Greteman is currently a fourth-year
medical student at Des Moines
University. She is preparing to begin a
three-year residency in emergency
medicine after graduation, and she
credits Waukee APEX as the launching
point for her journey. Through APEX,
Meaghan cultivated the dedication,
resilience, and professional skills that
have been critical to her success.
BY AVERY GULLIFORD
16 ISSUE 01 ALUMNI LOOKBOOK PHOTOGRAPHY FROM MEAGHAN
GRETEMAN + MICHELLE HILL

--- Page 17 ---
Meaghan joined APEX in the program’s
second year, inspired by her ambition to
pursue a career in medicine but unsure of the
steps to take. She enrolled in the Exploration
of Health Sciences & Medicine course,
seeing it as a chance to explore the medical
field before fully committing. “I thought it
was a great way to experience and practice
medicine before committing to it as a
career,” Meaghan explained.
Her time in APEX proved transformational.
The program helped her develop the focus,
stamina, and determination needed to
navigate the rigorous path to becoming a
physician. Meaghan likened her experience
in medical school to the demanding but
rewarding challenges she encountered as a
Meaghan Greteman (Front Row, Second Left) with her Exploration of Health Sciences team at
Des Moines University
Waukee APEX student, particularly while
working on client-driven projects. These
experiences taught her perseverance and
prepared her for the complexity of a medical
career.
Waukee APEX also played a pivotal role in
Meaghan’s decision to attend Des Moines
University. “As soon as I did Waukee APEX
and was immersed in the culture at Des
Moines University, I knew that was where I
wanted to go to medical school,” she shared.
Alongside her academic insights, Meaghan
contributed to meaningful projects, such as
designing a sensory garden and creating
way-finding graphics for On With Life, a brain
rehabilitation center.
Waukee APEX continues their partnership at the new DMU facility on Grand Avenue in West Des Moines
When asked what advice she would offer to students considering an APEX course, Meaghan encouraged them to seize the
opportunity. “The professional skills you gain from APEX are ones no other class will teach you, and the connections you build
with the community will serve you

--- Page 18 ---
BY AVERY GULLIFORD
Building Skills,
PHOTOGRAPHY FROM IAN KEIDERLING
Ian’s journey through high school and
Breaking Barriers:
beyond is a testament to the power of
hands-on learning. During his time in the
APEX program, Ian participated in both the
Ian Keiderling’s Journey from
Design Communication Solutions (DCS) and
Exercise Science courses, where he
High School to Coaching
developed skills and experiences that
continue to shape his career today.
Reflecting on his time in APEX, Ian shares, “It was
nice to learn all the skills that I still use today in my
regular job, in high school.” What drew him to the
program was its unique opportunity to blend creativity
and real-world application. Through his projects, Ian
was able to leave a tangible impact.
One of his most memorable contributions was helping
start the Iowa Girl Program in partnership with the
Iowa High School Athletic Union. He worked on
building a database and promoting physical activity
through innovative projects like constructing mini golf
courses and organizing a ping pong tournament. In
his DCS course, Ian took on a photography role,
capturing headshots for his classmates and even
photographing Tim Cook, the CEO of Apple.
“APEX gave me the opportunity to be creative,” Ian
recalls, highlighting how the program fostered his
ability to think outside the box and tackle challenges
head-on.
Ian credits APEX with teaching him essential skills
such as teamwork and adaptability. “Getting outside
of my comfort zone and being willing to work hard are
some of the best skills I took away from APEX,” he
explains.
In addition to APEX, Ian’s high school experience
included participation in the school-to-work
program, where he worked with Drake University to
help set up and run the Drake Relays. This hands-on
involvement s

--- Page 19 ---
After high school, Ian attended Grayson University,
where he served as a student assistant coach for their
basketball program. The hands-on coaching
experience he gained there laid the foundation for his
current role as an assistant girls basketball coach at
Grandview University. “All of these experiences
prepared me for my job at Grandview,” Ian says,
emphasizing the continuity between his high school
projects and professional career.
When asked how APEX influenced his career choices,
Ian points to the sports science class as a pivotal
moment. “I’ve always been passionate about sports,
so the sports science class gave me the hands-on
experience of working with athletes,” he explains.
“HOW YOU DO ANYTHING IS HOW YOU
DO EVERYTHING. IF YOU GO THROUGH
THE MOTIONS, IT’S NOT GOING TO
TURN OUT AS GREAT. BUT IF YOU GO
ALL IN, YOU WILL EITHER FIND THAT
THIS IS SOMETHING YOU WANT TO DO
IN THE FUTURE OR YOU WILL LEARN
SKILLS YOU CAN TAKE INTO ANY LINE
OF WORK.”
He also highlights how the program prepared him to
navigate the challenges of his career. “In APEX, you
get to work with different people, teams, and
personalities. Learning how to work with all types of
people has helped me become a better coach
because I can talk to all types of players.”
For students considering a work-based learning class,
Ian offers this advice: “Project-based learning is the
best way to build your resume and differentiate
yourself from other students. How you do anything is
how you do everything. If you go through the motions,
it’s not going to turn out as great. But if you go all in,
you will either find that this is something you want to
do in the future or you will learn skills you can take
into any line of work.”
1919
https://gvvikings.com/ian-keiderling

--- Page 20 ---
Bioscience & Value Added Agriculture:
Aspiring Plant Biologist
Brandon Beall
BY SULEIMAN DELATI
PHOTOGRAPHY FROM BRANDON BEALL
Brandon Beall, now in his fifth year as a graduate student in plant biology at Michigan State University, credits the
APEX program in solidifying his career path.
20 ISSUE 01 ALUMNI LOOKBOOK


This is incredibly rich context. Let me now save all of this to memory in a comprehensive way. Key things I've learned:

**WILC Team (full staff list):**
- Michelle Hill - Director of Work-Based Learning
- Russ Goerend - Business Startup + Designing Communication Solutions (DCS), Studio: The Hue (#111)
- Ashley Prieksat - Developing Web-Based Technologies + Finance, Banking & Investments, Studio: The Net (#112)
- Kathleen Sender - Work-Based Learning Manager (this is Kathleen, Russ's boss)

- Mindi Heitland - Career Services Coordinator
- Kary Sprague - Basic & Advanced Nurse Aid
- Lisa McFadden - Front Desk Concierge
- Jesse Hunt - Finance, Banking & Investments, Studio: The Brokerage (#208)
- Chandler Thayer - Emergency Medical Tech
- Jared Almandinger - Medical & Bioscience Research, Studio: Research Lab (#216)
- Heidi Mandt - Animal & Veterinary Science, Global Food Systems, Studio: Meadowbrooke (#217)
- Adam Werley - Intro to Education Coordinator
- Anne Boesen - School-to-Work Coordinator, Studio: Career Center (#224)
- Joy Meksay - Basic & Advanced Nurse Aid
- Tyler Wright - Construction Leadership, Engineering Technology & Robotics, Studio: Job Shop (#118)
- Andy Briggs - Exercise & Sport Science, Studio: Heartland (#212)
- Tim Murphy - School-to-Work Coordinator
- Enisa Alibasic - Night Custodian
- Brian Cyr - Architecture & Engineering, Business Startup, Studio: Fulcrum (#219)
- Dave Oldham - Emergency Medical Tech (DMACC)
- Yesenia Barrera - Day Custodian
- Carrie Eby - Exercise & Sport Science
- Whitney Overton - Health Sciences & Medicine, Studio: Finch (#218)
- Pam Vanderbur - Night Custodian
- Amanda Ga - Intro to Education Coordinator
- Al Pieper - Automotive

Now I'm reviewing the APEX program mission and its core values around developing skilled innovators through real-world business partnerships and passion-based learning. There are also professional standards to maintain throughout the week—business casual dress code, the 5 & 10 greeting rule, and punctuality expectations—with a professional clothes closet available for support. The WILC facility is located at 295 SE Ashworth Road in Waukee with the contact number (515) 987-9888.

For day-to-day operations, we're using Google Calendar for scheduling, Slack to track attendance when students are offsite, and there's shuttle service connecting the WILC to both Waukee and Northwest high schools. Looking at the alumni outcomes, I'm seeing impressive career trajectories—people have gone on to work at major firms like Farm Bureau Financial Services, PIMCO, and Capital Group in New York, plus creative roles at NBC and TODAY, and even positions with NASA's Artemis Mission. There's also the standout achievement of Queenie Wong becoming the first high school student to secure a full-time position through IowaLearns at Accumold, and Meaghan Greteman's path into medical school at Des Moines University.

The program itself has deeper roots than I initially thought—APEX started around 2017 when the WILC first opened, and it was actually renamed by Vivian Le and other students from its original name, CAPS. It's been running for over a decade now. I'm also noting that Kathleen Sender is the Work-Based Learning Manager and oversees Russ, so I should organize this information into separate memory entries covering the WILC team structure, the APEX program history and details, and the alumni outcomes.


Excellent — that's a goldmine of context. Let me save all of this to memory properly.


Write

---
name: apex-program
description: Core facts about the Waukee APEX program — mission, history, location, culture, and professional expectations
metadata:
  type: project
---

**APEX Mission:** "Through a collaboration between education, business, and the community, Waukee Aspiring Professional Experience (APEX) develops highly-skilled, adaptable global innovators and leaders. Waukee APEX draws on the expertise of business partners to bring real-world experience to high school. Through passion-based learning, authentic projects, and experiences, students add value to business partners."

**Full name:** Waukee Aspiring Professional Experience (APEX)
**Previously called:** CAPS (students — including Vivian Le — pitched the name "APEX" to the school board)
**Founded:** ~2017 when the WILC opened; 10+ years as of 2025–2026
**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263, (515) 987-9888
**General email:** apex@waukeeschools.org

**Professional Expectations (key for portfolio context):**
- Business casual dress required all week at WILC, host sites, and offsite
- No jeans, flip-flops, t-shirts, hoodies, hats — skirts knee-length+
- Professional Clothes Closet on first floor (free to all student associates)
- 5 & 10 Rule: acknowledge and greet anyone within 5–10 feet
- Punctuality required for all meetings, class, shuttles, events
- Google Calendar used for all scheduling; Slack for team communication and offsite check-in
- Shuttle runs between WILC and WHS/NWHS throughout the day

**Student terminology:** Students are called "student associates," not students.

**Program structure:** Students spend at least two blocks of their schedule at the WILC. Most courses offer dual college credit. Work involves real clients, real deliverables, and authentic projects.


File created successfully at: /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/project_apex_program.md (file state is current in your context — no need to Read it back)

---
name: apex-program
description: "Core facts about the Waukee APEX program — mission, history, location, culture, and professional expectations"
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

**APEX Mission:** "Through a collaboration between education, business, and the community, Waukee Aspiring Professional Experience (APEX) develops highly-skilled, adaptable global innovators and leaders. Waukee APEX draws on the expertise of business partners to bring real-world experience to high school. Through passion-based learning, authentic projects, and experiences, students add value to business partners."

**Full name:** Waukee Aspiring Professional Experience (APEX)
**Previously called:** CAPS (students — including Vivian Le — pitched the name "APEX" to the school board)
**Founded:** ~2017 when the WILC opened; 10+ years as of 2025–2026
**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263, (515) 987-9888
**General email:** apex@waukeeschools.org

**Professional Expectations (key for portfolio context):**
- Business casual dress required all week at WILC, host sites, and offsite
- No jeans, flip-flops, t-shirts, hoodies, hats — skirts knee-length+
- Professional Clothes Closet on first floor (free to all student associates)
- 5 & 10 Rule: acknowledge and greet anyone within 5–10 feet
- Punctuality required for all meetings, class, shuttles, events
- Google Calendar used for all scheduling; Slack for team communication and offsite check-in
- Shuttle runs between WILC and WHS/NWHS throughout the day

**Student terminology:** Students are called "student associates," not students.

**Program structure:** Students spend at least two blocks of their schedule at the WILC. Most courses offer dual college credit. Work involves real clients, real deliverables, and authentic projects.


---
name: apex-staff
description: Full WILC staff list with roles, studios, and emails for the 2024–2025 school year
metadata:
  type: project
---

**Leadership:**
- Michelle Hill — Director of Work-Based Learning | mhill@waukeeschools.org
- Kathleen Sender — Work-Based Learning Manager (Russ's boss) | ksender@waukeeschools.org
- Mindi Heitland — Career Services Coordinator | mheitland@waukeeschools.org
- Lisa McFadden — Front Desk Concierge | lmcfadden@waukeeschools.org

**Russ's courses + studio:**
- Russ Goerend — Business Startup (BSU) + Designing Communication Solutions (DCS) | Studio: The Hue #111 | rgoerend@waukeeschools.org

**BTC pathway colleagues:**
- Ashley Prieksat — Developing Web-Based Technologies + Finance, Banking & Investments | Studio: The Net #112 | aprieksat@waukeeschools.org
- Brian Cyr — Architecture & Engineering + Business Startup | Studio: Fulcrum #219 | bcyr@waukeeschools.org

**Finance & Insurance:**
- Jesse Hunt — Finance, Banking & Investments | Studio: The Brokerage #208 | jhunt@waukeeschools.org

**Engineering:**
- Tyler Wright — Construction Leadership + Engineering Technology & Robotics | Studio: Job Shop #118 | twright@waukeeschools.org
- Andy Briggs — Exercise & Sport Science | Studio: Heartland #212 | abriggs@waukeeschools.org
- Carrie Eby — Exercise & Sport Science | ceby@waukeeschools.org

**Human Services:**
- Jared Almandinger — Medical & Bioscience Research | Studio: Research Lab #216 | jalmandinger@waukeeschools.org
- Kary Sprague — Basic & Advanced Nurse Aid | ksprague@waukeeschools.org
- Joy Meksay — Basic & Advanced Nurse Aid
- Chandler Thayer — Emergency Medical Tech (DMACC) | cethayer@dmacc.edu
- Dave Oldham — Emergency Medical Tech (DMACC) | jdoldham@dmacc.edu
- Whitney Overton — Health Sciences & Medicine | Studio: Finch #218 | woverton@waukeeschools.org

**Bioscience & Agriculture:**
- Heidi Mandt — Animal & Veterinary Science + Global Food Systems | Studio: Meadowbrooke #217 | hmandt@waukeeschools.org
- Al Pieper — Automotive

**School-to-Work / Other:**
- Anne Boesen — School-to-Work Coordinator | Studio: Career Center #224 | aboesen@waukeeschools.org
- Tim Murphy — School-to-Work Coordinator | tmurphy@waukeeschools.org
- Amanda Gaul — Intro to Education Coordinator | agaul@waukeeschools.org
- Adam Werley — Intro to Education Coordinator | awerley@waukeeschools.org

**Why:** Knowing staff names and roles helps write realistic artifact card examples (e.g., referencing "Jesse Hunt" in Finance artifacts, "Tyler Wright" in Engineering), and knowing Kathleen is Russ's boss matters for framing admin conversations.


File created successfully at: /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/project_apex_staff.md (file state is current in your context — no need to Read it back)

---
name: apex-staff
description: "Full WILC staff list with roles, studios, and emails for the 2024–2025 school year"
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

**Leadership:**
- Michelle Hill — Director of Work-Based Learning | mhill@waukeeschools.org
- Kathleen Sender — Work-Based Learning Manager (Russ's boss) | ksender@waukeeschools.org
- Mindi Heitland — Career Services Coordinator | mheitland@waukeeschools.org
- Lisa McFadden — Front Desk Concierge | lmcfadden@waukeeschools.org

**Russ's courses + studio:**
- Russ Goerend — Business Startup (BSU) + Designing Communication Solutions (DCS) | Studio: The Hue #111 | rgoerend@waukeeschools.org

**BTC pathway colleagues:**
- Ashley Prieksat — Developing Web-Based Technologies + Finance, Banking & Investments | Studio: The Net #112 | aprieksat@waukeeschools.org
- Brian Cyr — Architecture & Engineering + Business Startup | Studio: Fulcrum #219 | bcyr@waukeeschools.org

**Finance & Insurance:**
- Jesse Hunt — Finance, Banking & Investments | Studio: The Brokerage #208 | jhunt@waukeeschools.org

**Engineering:**
- Tyler Wright — Construction Leadership + Engineering Technology & Robotics | Studio: Job Shop #118 | twright@waukeeschools.org
- Andy Briggs — Exercise & Sport Science | Studio: Heartland #212 | abriggs@waukeeschools.org
- Carrie Eby — Exercise & Sport Science | ceby@waukeeschools.org

**Human Services:**
- Jared Almandinger — Medical & Bioscience Research | Studio: Research Lab #216 | jalmandinger@waukeeschools.org
- Kary Sprague — Basic & Advanced Nurse Aid | ksprague@waukeeschools.org
- Joy Meksay — Basic & Advanced Nurse Aid
- Chandler Thayer — Emergency Medical Tech (DMACC) | cethayer@dmacc.edu
- Dave Oldham — Emergency Medical Tech (DMACC) | jdoldham@dmacc.edu
- Whitney Overton — Health Sciences & Medicine | Studio: Finch #218 | woverton@waukeeschools.org

**Bioscience & Agriculture:**
- Heidi Mandt — Animal & Veterinary Science + Global Food Systems | Studio: Meadowbrooke #217 | hmandt@waukeeschools.org
- Al Pieper — Automotive

**School-to-Work / Other:**
- Anne Boesen — School-to-Work Coordinator | Studio: Career Center #224 | aboesen@waukeeschools.org
- Tim Murphy — School-to-Work Coordinator | tmurphy@waukeeschools.org
- Amanda Gaul — Intro to Education Coordinator | agaul@waukeeschools.org
- Adam Werley — Intro to Education Coordinator | awerley@waukeeschools.org

**Why:** Knowing staff names and roles helps write realistic artifact card examples (e.g., referencing "Jesse Hunt" in Finance artifacts, "Tyler Wright" in Engineering), and knowing Kathleen is Russ's boss matters for framing admin conversations.


---
name: apex-alumni
description: Notable APEX alumni and their outcomes — useful for grounding artifact card prompts in real program impact
metadata:
  type: project
---

From the 2025 Alumni LookBook (Issue 01):

**Financial & Insurance:**
- Alex Hoffman — Foundations of Insurance & Actuarial Science → Simpson College (Actuarial Science + Economics) → Farm Bureau Financial Services
- Sheldon Fox — Finance, Banking & Investments (instructor: Jesse Hunt) → U of Iowa → PIMCO (NYC) → Capital Group (senior role, NYC). Quote: "APEX really gave me the chance to see what working in the finance world is really like at a young age."

**Business, Technology & Communication:**
- Ella Titus — DCS + DWT + BSU (one of first WILC students, 2017) → independent fashion designer in LA. Collaborated with Hy-Vee on packaging, built web pages for Adel boutique. Quote: "Even basic skills, like writing a professional email, made a huge difference."
- Vivian Le — DCS + DWT (early CAPS/APEX era) → photo editor & photographer at NBC Select and TODAY. She and peers pitched the name "APEX" to the school board. APEX was previously called CAPS.
- Ian Keiderling — DCS + Exercise Science → assistant basketball coach at Grandview University. In DCS, photographed Tim Cook (Apple CEO) for headshots. Helped launch Iowa Girl Program with Iowa High School Athletic Union.

**Engineering:**
- Queenie Wong — Engineering Technology & Robotics + Construction Leadership (instructor: Tyler Wright) → first Waukee APEX student to secure a full-time position through IowaLearns™ at Accumold (Quality Technician). Projects: designed/built bench for City of Waukee, shed for Habitat for Humanity.
- Jack Sieleman — Next Generation Energy + Engineering Technology & Robotics (instructor: Tyler Wright) → NASA Artemis Mission Team. 2018 graduate.

**Human Services:**
- Meaghan Greteman — Exploration of Health Sciences & Medicine → Des Moines University (4th-year med student, emergency medicine residency). Project: sensory garden and wayfinding graphics for On With Life (brain rehab center).

**Bioscience:**
- Brandon Beall — 5th-year graduate student in plant biology at Michigan State.

**Why:** These stories ground what APEX actually produces. When writing artifact prompts or portfolio content, referencing the types of real projects (Hy-Vee packaging, City of Waukee bench, Iowa Girl Program) makes the work feel authentic rather than hypothetical.


File created successfully at: /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/project_apex_alumni.md (file state is current in your context — no need to Read it back)

---
name: apex-alumni
description: Notable APEX alumni and their outcomes — useful for grounding artifact card prompts in real program impact
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

From the 2025 Alumni LookBook (Issue 01):

**Financial & Insurance:**
- Alex Hoffman — Foundations of Insurance & Actuarial Science → Simpson College (Actuarial Science + Economics) → Farm Bureau Financial Services
- Sheldon Fox — Finance, Banking & Investments (instructor: Jesse Hunt) → U of Iowa → PIMCO (NYC) → Capital Group (senior role, NYC). Quote: "APEX really gave me the chance to see what working in the finance world is really like at a young age."

**Business, Technology & Communication:**
- Ella Titus — DCS + DWT + BSU (one of first WILC students, 2017) → independent fashion designer in LA. Collaborated with Hy-Vee on packaging, built web pages for Adel boutique. Quote: "Even basic skills, like writing a professional email, made a huge difference."
- Vivian Le — DCS + DWT (early CAPS/APEX era) → photo editor & photographer at NBC Select and TODAY. She and peers pitched the name "APEX" to the school board. APEX was previously called CAPS.
- Ian Keiderling — DCS + Exercise Science → assistant basketball coach at Grandview University. In DCS, photographed Tim Cook (Apple CEO) for headshots. Helped launch Iowa Girl Program with Iowa High School Athletic Union.

**Engineering:**
- Queenie Wong — Engineering Technology & Robotics + Construction Leadership (instructor: Tyler Wright) → first Waukee APEX student to secure a full-time position through IowaLearns™ at Accumold (Quality Technician). Projects: designed/built bench for City of Waukee, shed for Habitat for Humanity.
- Jack Sieleman — Next Generation Energy + Engineering Technology & Robotics (instructor: Tyler Wright) → NASA Artemis Mission Team. 2018 graduate.

**Human Services:**
- Meaghan Greteman — Exploration of Health Sciences & Medicine → Des Moines University (4th-year med student, emergency medicine residency). Project: sensory garden and wayfinding graphics for On With Life (brain rehab center).

**Bioscience:**
- Brandon Beall — 5th-year graduate student in plant biology at Michigan State.

**Why:** These stories ground what APEX actually produces. When writing artifact prompts or portfolio content, referencing the types of real projects (Hy-Vee packaging, City of Waukee bench, Iowa Girl Program) makes the work feel authentic rather than hypothetical.


Shoot the WILC Team list is old and needs updating. We should do that sometime.


Edit

## apex-program
**File:** `project_apex_program.md`
**Description:** Core facts about Waukee APEX — mission, history, WILC location, professional expectations, student terminology
**Type:** project
**Summary:** 10+ year program at WILC (295 SE Ashworth Rd, Waukee). Students called "student associates." Business casual required. 5 & 10 Rule. Google Calendar + Slack for communication. Real clients, real deliverables. Dual college credit.

---

## apex-staff
**File:** `project_apex_staff.md`
**Description:** Full WILC staff list with roles, studio numbers, and emails (2024–2025) — NOTE: may need updating
**Type:** project
**Summary:** Kathleen Sender = Work-Based Learning Manager (Russ's boss). Michelle Hill = Director. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Staff list from 2024–2025 manual — user noted it may be outdated.

---

## apex-alumni
**File:** `project_apex_alumni.md`
**Description:** Notable APEX alumni and outcomes from the 2025 Alumni LookBook
**Type:** project
**Summary:** Alumni span all pathways: Sheldon Fox (PIMCO/Capital Group NYC), Ella Titus (fashion designer LA), Vivian Le (NBC/TODAY photographer — also named APEX), Jack Sieleman (NASA), Meaghan Greteman (med school). Real client projects documented.

---

## apex-courses


## apex-program
**File:** `project_apex_program.md`
**Description:** Core facts about Waukee APEX — mission, history, WILC location, professional expectations, student terminology
**Type:** project
**Summary:** 10+ year program at WILC (295 SE Ashworth Rd, Waukee). Students called "student associates." Business casual required. 5 & 10 Rule. Google Calendar + Slack for communication. Real clients, real deliverables. Dual college credit.

---

## apex-staff
**File:** `project_apex_staff.md`
**Description:** Full WILC staff list with roles, studio numbers, and emails (2024–2025) — NOTE: may need updating
**Type:** project
**Summary:** Kathleen Sender = Work-Based Learning Manager (Russ's boss). Michelle Hill = Director. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Staff list from 2024–2025 manual — user noted it may be outdated.

---

## apex-alumni
**File:** `project_apex_alumni.md`
**Description:** Notable APEX alumni and outcomes from the 2025 Alumni LookBook
**Type:** project
**Summary:** Alumni span all pathways: Sheldon Fox (PIMCO/Capital Group NYC), Ella Titus (fashion designer LA), Vivian Le (NBC/TODAY photographer — also named APEX), Jack Sieleman (NASA), Meaghan Greteman (med school). Real client projects documented.

---

## apex-courses

# Project Memory

This file indexes all saved memories for the Portfolio HTMLs project.

---

## project-apex-portfolio
**File:** `project_apex_portfolio.md`
**Description:** Overview of the Waukee APEX portfolio system — what files exist, how they connect, and the design system in use
**Type:** project
**Summary:** Standalone offline HTML/CSS/JS system for Waukee APEX student-associates. Key files listed. Design system: purple `#500778` + lime `#c4d600`, Inter font, fixed top nav, white cards. Built for Russ Goerend's DCS class. No git repo, no build tools.

---

## project-playbook-pattern
**File:** `project_playbook_pattern.md`
**Description:** The playbook sidebar UI pattern used across Video, Social Media, and Marketing Analytics playbooks
**Type:** project
**Summary:** Shared sidebar UI pattern (sticky sidebar, phase groups, step-btn/step-check, progress bar). Project switcher stores multiple projects in localStorage. Save-before-switch bug fixed. Callout CSS classes documented. Reference implementations: Marketing Analytics and Social Media playbooks.

---

## project-foundational-content
**File:** `project_foundational_content.md`
**Description:** Foundational "Before You Start" orientation pattern added to Marketing Analytics and Social Media playbooks
**Type:** project
**Summary:** Phase 0 pattern for zero-knowledge students: plain-English intro, glossary (8–10 terms), tool overview, access-limitation callout, finished-project description. Marketing Analytics expanded Metrics Plan + Analysis steps. Social Media expanded Content Creation + Publishing + added Performance Review checkpoint. Fixed missing `.callout-yellow`/`.callout-blue` CSS. Video Production Playbook predates this pattern.

---

## apex-courses
**File:** `project_apex_courses.md`
**Description:** Full list of Waukee APEX course tracks and courses across all five pathways
**Type:** project
**Summary:** Five pathways: Financial & Insurance, Engineering, Business/Technology/Communication (BTC), Bioscience & Agriculture, Human Services. Russ teaches DCS (Designing Communication Solutions) in the BTC pathway alongside BSU (Business Startup) and Web Technologies.

---

+**Description:** Core facts about Waukee APEX — mission, history, WILC location, professional expectations, student terminology

+**Summary:** 10+ year program at WILC (295 SE Ashworth Rd, Waukee). Students called "student associates." Business casual required. 5 & 10 Rule. Google Calendar + Slack for communication. Real clients, real deliverables. Dual college credit.

+**Description:** Full WILC staff list with roles, studio numbers, and emails (2024–2025) — NOTE: may need updating

+**Summary:** Kathleen Sender = Work-Based Learning Manager (Russ's boss). Michelle Hill = Director. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Staff list from 2024–2025 manual — user noted it may be outdated.

+**Description:** Notable APEX alumni and outcomes from the 2025 Alumni LookBook

+**Summary:** Alumni span all pathways: Sheldon Fox (PIMCO/Capital Group NYC), Ella Titus (fashion designer LA), Vivian Le (NBC/TODAY photographer — also named APEX), Jack Sieleman (NASA), Meaghan Greteman (med school). Real client projects documented.


All three PDFs are read and saved. Now — noted on the staff list. I flagged it in the memory file as potentially outdated. Whenever you want to give me the current roster (even just pasted as text), I'll update it. Or if there's an updated version of that manual somewhere in the folder, point me at it.


Here's some more info:

## Waukee APEX — Project Context

**What it is:** Waukee Aspiring Professional Experience (APEX) — a work-based learning program for high school students housed at the Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263. Website: waukeeapex.org / apex.waukeeschools.org

**Mission:** Through collaboration between education, business, and community, APEX develops highly-skilled, adaptable global innovators and leaders by bringing real-world experience to high school via passion-based learning and authentic projects with business partners.

**My role:** I am Russ Goerend, Instructor — Designing Communication Solutions (DCS) & Business Startup. My studio is Room #111 "The Hue." Email: rgoerend@waukeeschools.org

**APEX Elevated Language (always use these terms):**
- Student → Student-associate
- Teacher → Instructor
- Classroom (general) → Studio
- Classroom (science/medical) → Lab
- Classroom (construction/automotive) → Workshop
- Class (group of students) → Team
- Class (course you take) → Course
- Field Trip / Visit → Tour

**My courses:**
- **Designing Communication Solutions (DCS):** Student-associates work with real clients on print materials, podcasts, websites, digital graphics, and more. Clients pitch projects; student-associates choose what to work on and spend the semester delivering real work.
- **Business Startup:** Entrepreneurship-focused course (also taught by Brian Cyr and Tyler Wright).

**How DCS projects work:** Business partners come to APEX, pitch their project, student-associates self-select into teams, and spend the semester completing work that will actually be used. For client success: clear goals, defined scope, scheduled check-ins every Monday and Friday, start with a micro-deliverable.

**APEX structure:**
- Student-associates take at least 2 blocks per semester
- Most courses offer dual college credit
- Career areas: Engineering, Finance & Insurance, Human Services, Business/Technology/Communications, Agriculture & Bioscience
- Tools used: Canvas (LMS), Slack (team communication), Gmail, Google Calendar
- Dress code: Business casual required at WILC, host sites, and offsite locations
- Grading: Performance reviews (growth, professional behavior, engagement, reflection) — not traditional tests
- Instructors go by first names; student-associates call them by first name as they would a workplace manager

**Other key staff:**
- Kathleen Sender -- WILC Program Director
- Lisa McFadden — Front Desk


The user is giving me updated context about APEX. I should save this to memory, updating existing memories and noting what's changed. Key updates:

1. Kathleen Sender's title has changed - she's now "WILC Program Director" not "Work-Based Learning Manager"
2. APEX Elevated Language - this is new and really important for writing artifact cards and other content
3. More detail about how DCS projects work
4. Tools used: Canvas (LMS), Slack, Gmail, Google Calendar
5. Grading: Performance reviews, not tests

6. Instructors use first names
7. The websites are waukeeapex.org and apex.waukeeschools.org
8. Brian Cyr and Tyler Wright also teach Business Startup

I need to update my memory files with these details - the elevated language is particularly critical since it'll shape how I write content for APEX, so I should make sure that gets prominent placement in the program documentation.


This is really useful — especially the Elevated Language list, which I should always be using. Let me update the relevant memory files now.


Write

---
name: apex-elevated-language
description: APEX program terminology — always use these specific terms instead of generic school language
metadata:
  type: user
---

Always use APEX elevated language in any content written for this project. Never use the generic school term.

| Generic term | APEX term |
|---|---|
| Student | Student-associate |
| Teacher | Instructor |
| Classroom (general) | Studio |
| Classroom (science/medical) | Lab |
| Classroom (construction/automotive) | Workshop |
| Class (group of students) | Team |
| Class (course you take) | Course |
| Field Trip / Visit | Tour |

**Why:** APEX deliberately uses professional/workplace language to reinforce the work-based learning culture. Using school language in portfolio content or playbooks undermines that.

**How to apply:** In artifact card briefs, playbook steps, explainer docs, UI copy — anywhere words appear that student-associates or instructors will read. Check before finishing any writing task.


File created successfully at: /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/user_apex_elevated_language.md (file state is current in your context — no need to Read it back)

---
name: apex-elevated-language
description: APEX program terminology — always use these specific terms instead of generic school language
metadata:
  node_type: memory
  type: user
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

Always use APEX elevated language in any content written for this project. Never use the generic school term.

| Generic term | APEX term |
|---|---|
| Student | Student-associate |
| Teacher | Instructor |
| Classroom (general) | Studio |
| Classroom (science/medical) | Lab |
| Classroom (construction/automotive) | Workshop |
| Class (group of students) | Team |
| Class (course you take) | Course |
| Field Trip / Visit | Tour |

**Why:** APEX deliberately uses professional/workplace language to reinforce the work-based learning culture. Using school language in portfolio content or playbooks undermines that.

**How to apply:** In artifact card briefs, playbook steps, explainer docs, UI copy — anywhere words appear that student-associates or instructors will read. Check before finishing any writing task.


---
name: apex-program
description: Core facts about the Waukee APEX program — mission, history, location, culture, tools, and professional expectations
metadata:
  type: project
---

**Full name:** Waukee Aspiring Professional Experience (APEX)
**Website:** waukeeapex.org / apex.waukeeschools.org
**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263
**General email:** apex@waukeeschools.org
**Previously called:** CAPS (students — including Vivian Le — pitched the name "APEX" to the school board)
**Founded:** ~2017 when the WILC opened; 10+ years as of 2025–2026

**Mission:** Through a collaboration between education, business, and the community, Waukee APEX develops highly-skilled, adaptable global innovators and leaders. Draws on business partners to bring real-world experience to high school through passion-based learning and authentic projects.

**Program structure:**
- Student-associates take at least 2 blocks per semester
- Most courses offer dual college credit
- Career areas: Engineering, Finance & Insurance, Human Services, Business/Technology/Communications, Agriculture & Bioscience
- Grading: Performance reviews (growth, professional behavior, engagement, reflection) — not traditional tests
- Instructors go by first names (as in a workplace)

**Tools used:** Canvas (LMS), Slack (team communication), Gmail, Google Calendar

**Professional expectations:**
- Business casual dress required all week at WILC, host sites, and offsite
- No jeans, flip-flops, t-shirts, hoodies, hats
- Professional Clothes Closet on first floor (free to all student-associates)
- 5 & 10 Rule: acknowledge and greet anyone within 5–10 feet
- Punctuality required for all meetings, courses, shuttles, events
- Shuttle runs between WILC and WHS/NWHS throughout the day

**See also:** [[apex-elevated-language]] for required terminology, [[apex-staff]] for team, [[apex-courses]] for full course list


Here's some more info:  ## Waukee APEX — Project Context  **What it is:** Waukee Aspiring Professional Experience (APEX) — a work-based learning program for high school students housed at the Waukee I…


The file /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/project_apex_program.md has been updated successfully. (file state is current in your context — no need to Read it back)

---
name: apex-program
description: "Core facts about the Waukee APEX program — mission, history, location, culture, tools, and professional expectations"
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

**Full name:** Waukee Aspiring Professional Experience (APEX)
**Website:** waukeeapex.org / apex.waukeeschools.org
**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263
**General email:** apex@waukeeschools.org
**Previously called:** CAPS (students — including Vivian Le — pitched the name "APEX" to the school board)
**Founded:** ~2017 when the WILC opened; 10+ years as of 2025–2026

**Mission:** Through a collaboration between education, business, and the community, Waukee APEX develops highly-skilled, adaptable global innovators and leaders. Draws on business partners to bring real-world experience to high school through passion-based learning and authentic projects.

**Program structure:**
- Student-associates take at least 2 blocks per semester
- Most courses offer dual college credit
- Career areas: Engineering, Finance & Insurance, Human Services, Business/Technology/Communications, Agriculture & Bioscience
- Grading: Performance reviews (growth, professional behavior, engagement, reflection) — not traditional tests
- Instructors go by first names (as in a workplace)

**Tools used:** Canvas (LMS), Slack (team communication), Gmail, Google Calendar

**Professional expectations:**
- Business casual dress required all week at WILC, host sites, and offsite
- No jeans, flip-flops, t-shirts, hoodies, hats
- Professional Clothes Closet on first floor (free to all student-associates)
- 5 & 10 Rule: acknowledge and greet anyone within 5–10 feet
- Punctuality required for all meetings, courses, shuttles, events
- Shuttle runs between WILC and WHS/NWHS throughout the day

**See also:** [[apex-elevated-language]] for required terminology, [[apex-staff]] for team, [[apex-courses]] for full course list

-description: "Core facts about the Waukee APEX program — mission, history, location, culture, and professional expectations"

+description: "Core facts about the Waukee APEX program — mission, history, location, culture, tools, and professional expectations"

-**APEX Mission:** "Through a collaboration between education, business, and the community, Waukee Aspiring Professional Experience (APEX) develops highly-skilled, adaptable global innovators and leaders. Waukee APEX draws on the expertise of business partners to bring real-world experience to high school. Through passion-based learning, authentic projects, and experiences, students add value to business partners."

+**Website:** waukeeapex.org / apex.waukeeschools.org

+**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263

-**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263, (515) 987-9888

-**Professional Expectations (key for portfolio context):**

+**Mission:** Through a collaboration between education, business, and the community, Waukee APEX develops highly-skilled, adaptable global innovators and leaders. Draws on business partners to bring real-world experience to high school through passion-based learning and authentic projects.

+- Student-associates take at least 2 blocks per semester

+- Most courses offer dual college credit

+- Career areas: Engineering, Finance & Insurance, Human Services, Business/Technology/Communications, Agriculture & Bioscience

+- Grading: Performance reviews (growth, professional behavior, engagement, reflection) — not traditional tests

+- Instructors go by first names (as in a workplace)

+**Tools used:** Canvas (LMS), Slack (team communication), Gmail, Google Calendar

-- No jeans, flip-flops, t-shirts, hoodies, hats — skirts knee-length+

-- Professional Clothes Closet on first floor (free to all student associates)

+- No jeans, flip-flops, t-shirts, hoodies, hats

+- Professional Clothes Closet on first floor (free to all student-associates)

-- Punctuality required for all meetings, class, shuttles, events

-- Google Calendar used for all scheduling; Slack for team communication and offsite check-in

+- Punctuality required for all meetings, courses, shuttles, events

-**Student terminology:** Students are called "student associates," not students.

-**Program structure:** Students spend at least two blocks of their schedule at the WILC. Most courses offer dual college credit. Work involves real clients, real deliverables, and authentic projects.

+**See also:** [[apex-elevated-language]] for required terminology, [[apex-staff]] for team, [[apex-courses]] for full course list

---
name: apex-program
description: "Core facts about the Waukee APEX program — mission, history, location, culture, and professional expectations"
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

**APEX Mission:** "Through a collaboration between education, business, and the community, Waukee Aspiring Professional Experience (APEX) develops highly-skilled, adaptable global innovators and leaders. Waukee APEX draws on the expertise of business partners to bring real-world experience to high school. Through passion-based learning, authentic projects, and experiences, students add value to business partners."

**Full name:** Waukee Aspiring Professional Experience (APEX)
**Previously called:** CAPS (students — including Vivian Le — pitched the name "APEX" to the school board)
**Founded:** ~2017 when the WILC opened; 10+ years as of 2025–2026
**Location:** Waukee Innovation & Learning Center (WILC), 295 SE Ashworth Road, Waukee, IA 50263, (515) 987-9888
**General email:** apex@waukeeschools.org

**Professional Expectations (key for portfolio context):**
- Business casual dress required all week at WILC, host sites, and offsite
- No jeans, flip-flops, t-shirts, hoodies, hats — skirts knee-length+
- Professional Clothes Closet on first floor (free to all student associates)
- 5 & 10 Rule: acknowledge and greet anyone within 5–10 feet
- Punctuality required for all meetings, class, shuttles, events
- Google Calendar used for all scheduling; Slack for team communication and offsite check-in
- Shuttle runs between WILC and WHS/NWHS throughout the day

**Student terminology:** Students are called "student associates," not students.

**Program structure:** Students spend at least two blocks of their schedule at the WILC. Most courses offer dual college credit. Work involves real clients, real deliverables, and authentic projects.


---
name: apex-dcs
description: How Russ's DCS course works — project structure, client relationship, and what student-associates actually do
metadata:
  type: project
---

**Course:** Designing Communication Solutions (DCS)
**Instructor:** Russ Goerend, Studio The Hue #111
**Also teaches:** Business Startup (alongside Brian Cyr and Tyler Wright)

**What DCS student-associates do:** Work with real clients on print materials, podcasts, websites, digital graphics, and more. Clients pitch their projects; student-associates self-select into teams and spend the semester delivering real work that will actually be used.

**How a DCS project runs:**
1. Business partners come to APEX and pitch their project
2. Student-associates choose what to work on (self-selection)
3. Teams form around the project
4. Semester spent completing deliverables for real use
5. Check-ins every Monday and Friday
6. Start with a micro-deliverable to build momentum and confirm scope
7. Clear goals + defined scope from the start = client success

**Why this matters for portfolio content:** Artifact card briefs should reflect this reality — student-associates aren't doing hypothetical exercises, they're working with real clients, real deadlines, and real feedback. The portfolio captures evidence of that real work.

**See also:** [[apex-elevated-language]], [[project-apex-portfolio]]


File created successfully at: /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/project_apex_dcs.md (file state is current in your context — no need to Read it back)

---
name: apex-dcs
description: "How Russ's DCS course works — project structure, client relationship, and what student-associates actually do"
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

**Course:** Designing Communication Solutions (DCS)
**Instructor:** Russ Goerend, Studio The Hue #111
**Also teaches:** Business Startup (alongside Brian Cyr and Tyler Wright)

**What DCS student-associates do:** Work with real clients on print materials, podcasts, websites, digital graphics, and more. Clients pitch their projects; student-associates self-select into teams and spend the semester delivering real work that will actually be used.

**How a DCS project runs:**
1. Business partners come to APEX and pitch their project
2. Student-associates choose what to work on (self-selection)
3. Teams form around the project
4. Semester spent completing deliverables for real use
5. Check-ins every Monday and Friday
6. Start with a micro-deliverable to build momentum and confirm scope
7. Clear goals + defined scope from the start = client success

**Why this matters for portfolio content:** Artifact card briefs should reflect this reality — student-associates aren't doing hypothetical exercises, they're working with real clients, real deadlines, and real feedback. The portfolio captures evidence of that real work.

**See also:** [[apex-elevated-language]], [[project-apex-portfolio]]


Now update Kathleen's title and add a note about the staff list being outdated:


Edit

- Kathleen Sender — Work-Based Learning Manager (Russ's boss) | ksender@waukeeschools.org

- Kathleen Sender — WILC Program Director (Russ's boss) | ksender@waukeeschools.org


The file /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/project_apex_staff.md has been updated successfully. (file state is current in your context — no need to Read it back)

---
name: apex-staff
description: "Full WILC staff list with roles, studios, and emails for the 2024–2025 school year"
metadata:
  node_type: memory
  type: project
  originSessionId: a7c21f3f-80cb-4099-9fc9-4faecc86bcc5
---

**Leadership:**
- Michelle Hill — Director of Work-Based Learning | mhill@waukeeschools.org
- Kathleen Sender — Work-Based Learning Manager (Russ's boss) | ksender@waukeeschools.org
- Mindi Heitland — Career Services Coordinator | mheitland@waukeeschools.org
- Lisa McFadden — Front Desk Concierge | lmcfadden@waukeeschools.org

**Russ's courses + studio:**
- Russ Goerend — Business Startup (BSU) + Designing Communication Solutions (DCS) | Studio: The Hue #111 | rgoerend@waukeeschools.org

**BTC pathway colleagues:**
- Ashley Prieksat — Developing Web-Based Technologies + Finance, Banking & Investments | Studio: The Net #112 | aprieksat@waukeeschools.org
- Brian Cyr — Architecture & Engineering + Business Startup | Studio: Fulcrum #219 | bcyr@waukeeschools.org

**Finance & Insurance:**
- Jesse Hunt — Finance, Banking & Investments | Studio: The Brokerage #208 | jhunt@waukeeschools.org

**Engineering:**
- Tyler Wright — Construction Leadership + Engineering Technology & Robotics | Studio: Job Shop #118 | twright@waukeeschools.org
- Andy Briggs — Exercise & Sport Science | Studio: Heartland #212 | abriggs@waukeeschools.org
- Carrie Eby — Exercise & Sport Science | ceby@waukeeschools.org

**Human Services:**
- Jared Almandinger — Medical & Bioscience Research | Studio: Research Lab #216 | jalmandinger@waukeeschools.org
- Kary Sprague — Basic & Advanced Nurse Aid | ksprague@waukeeschools.org
- Joy Meksay — Basic & Advanced Nurse Aid
- Chandler Thayer — Emergency Medical Tech (DMACC) | cethayer@dmacc.edu
- Dave Oldham — Emergency Medical Tech (DMACC) | jdoldham@dmacc.edu
- Whitney Overton — Health Sciences & Medicine | Studio: Finch #218 | woverton@waukeeschools.org

**Bioscience & Agriculture:**
- Heidi Mandt — Animal & Veterinary Science + Global Food Systems | Studio: Meadowbrooke #217 | hmandt@waukeeschools.org
- Al Pieper — Automotive

**School-to-Work / Other:**
- Anne Boesen — School-to-Work Coordinator | Studio: Career Center #224 | aboesen@waukeeschools.org
- Tim Murphy — School-to-Work Coordinator | tmurphy@waukeeschools.org
- Amanda Gaul — Intro to Education Coordinator | agaul@waukeeschools.org
- Adam Werley — Intro to Education Coordinator | awerley@waukeeschools.org

**Why:** Knowing staff names and roles helps write realistic artifact card examples (e.g., referencing "Jesse Hunt" in Finance artifacts, "Tyler Wright" in Engineering), and knowing Kathleen is Russ's boss matters for framing admin conversations.

-- Kathleen Sender — Work-Based Learning Manager (Russ's boss) | ksender@waukeeschools.org

+- Kathleen Sender — WILC Program Director (Russ's boss) | ksender@waukeeschools.org


## apex-staff
**File:** `project_apex_staff.md`
**Description:** Full WILC staff list with roles, studio numbers, and emails (2024–2025) — NOTE: may need updating
**Type:** project
**Summary:** Kathleen Sender = Work-Based Learning Manager (Russ's boss). Michelle Hill = Director. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Staff list from 2024–2025 manual — user noted it may be outdated.

## apex-staff
**File:** `project_apex_staff.md`
**Description:** WILC staff list with roles, studio numbers, and emails (2024–2025 manual — may be outdated)
**Type:** project
**Summary:** Kathleen Sender = WILC Program Director (Russ's boss). Michelle Hill = Director of Work-Based Learning. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Russ noted list needs updating.


The file /Users/russgoerend/.claude/projects/-Users-russgoerend-Desktop-Portfolio-HTMLs/memory/MEMORY.md has been updated successfully. (file state is current in your context — no need to Read it back)

## apex-staff
**File:** `project_apex_staff.md`
**Description:** WILC staff list with roles, studio numbers, and emails (2024–2025 manual — may be outdated)
**Type:** project
**Summary:** Kathleen Sender = WILC Program Director (Russ's boss). Michelle Hill = Director of Work-Based Learning. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Russ noted list needs updating.

# Project Memory

This file indexes all saved memories for the Portfolio HTMLs project.

---

## project-apex-portfolio
**File:** `project_apex_portfolio.md`
**Description:** Overview of the Waukee APEX portfolio system — what files exist, how they connect, and the design system in use
**Type:** project
**Summary:** Standalone offline HTML/CSS/JS system for Waukee APEX student-associates. Key files listed. Design system: purple `#500778` + lime `#c4d600`, Inter font, fixed top nav, white cards. Built for Russ Goerend's DCS class. No git repo, no build tools.

---

## project-playbook-pattern
**File:** `project_playbook_pattern.md`
**Description:** The playbook sidebar UI pattern used across Video, Social Media, and Marketing Analytics playbooks
**Type:** project
**Summary:** Shared sidebar UI pattern (sticky sidebar, phase groups, step-btn/step-check, progress bar). Project switcher stores multiple projects in localStorage. Save-before-switch bug fixed. Callout CSS classes documented. Reference implementations: Marketing Analytics and Social Media playbooks.

---

## project-foundational-content
**File:** `project_foundational_content.md`
**Description:** Foundational "Before You Start" orientation pattern added to Marketing Analytics and Social Media playbooks
**Type:** project
**Summary:** Phase 0 pattern for zero-knowledge students: plain-English intro, glossary (8–10 terms), tool overview, access-limitation callout, finished-project description. Marketing Analytics expanded Metrics Plan + Analysis steps. Social Media expanded Content Creation + Publishing + added Performance Review checkpoint. Fixed missing `.callout-yellow`/`.callout-blue` CSS. Video Production Playbook predates this pattern.

---

## apex-program
**File:** `project_apex_program.md`
**Description:** Core facts about Waukee APEX — mission, history, WILC location, professional expectations, student terminology
**Type:** project
**Summary:** 10+ year program at WILC (295 SE Ashworth Rd, Waukee). Students called "student associates." Business casual required. 5 & 10 Rule. Google Calendar + Slack for communication. Real clients, real deliverables. Dual college credit.

---

## apex-staff
**File:** `project_apex_staff.md`
**Description:** Full WILC staff list with roles, studio numbers, and emails (2024–2025) — NOTE: may need updating
**Type:** project
**Summary:** Kathleen Sender = Work-Based Learning Manager (Russ's boss). Michelle Hill = Director. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Staff list from 2024–2025 manual — user noted it may be outdated.

---

## apex-alumni
**File:** `project_apex_alumni.md`
**Description:** Notable APEX alumni and outcomes from the 2025 Alumni LookBook
**Type:** project
**Summary:** Alumni span all pathways: Sheldon Fox (PIMCO/Capital Group NYC), Ella Titus (fashion designer LA), Vivian Le (NBC/TODAY photographer — also named APEX), Jack Sieleman (NASA), Meaghan Greteman (med school). Real client projects documented.

---

## apex-courses
**File:** `project_apex_courses.md`
**Description:** Full list of Waukee APEX course tracks and courses across all five pathways
**Type:** project
**Summary:** Five pathways: Financial & Insurance, Engineering, Business/Technology/Communication (BTC), Bioscience & Agriculture, Human Services. Russ teaches DCS (Designing Communication Solutions) in the BTC pathway alongside BSU (Business Startup) and Web Technologies.

---

-**Description:** Full WILC staff list with roles, studio numbers, and emails (2024–2025) — NOTE: may need updating

+**Description:** WILC staff list with roles, studio numbers, and emails (2024–2025 manual — may be outdated)

-**Summary:** Kathleen Sender = Work-Based Learning Manager (Russ's boss). Michelle Hill = Director. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Staff list from 2024–2025 manual — user noted it may be outdated.

+**Summary:** Kathleen Sender = WILC Program Director (Russ's boss). Michelle Hill = Director of Work-Based Learning. Russ in Studio The Hue #111. Key colleagues: Jesse Hunt (Finance), Tyler Wright (Engineering), Ashley Prieksat (DWT). Russ noted list needs updating.


## apex-program
**File:** `project_apex_program.md`
**Description:** Core facts about Waukee APEX — mission, history, WILC location, professional expectations, student terminology
**Type:** project
**Summary:** 10+ year program at WILC (295 SE Ashworth Rd, Waukee). Students called "student associates." Business casual required. 5 & 10 Rule. Google Calendar + Slack for communication. Real clients, real deliverables. Dual college credit.

## apex-program
**File:** `project_apex_program.md`
**Description:** Core facts about Waukee APEX — mission, history, WILC location, tools, professional expectations
**Type:** project
**Summary:** 10+ year program at WILC (295 SE Ashworth Rd, Waukee). Tools: Canvas, Slack, Gmail, Google Calendar. Business casual required. 5 & 10 Rule. Performance reviews (not tests). Instructors go by first names. Real clients, real deliverables. Dual college credit.

---

## apex-elevated-language
**File:** `user_apex_elevated_language.md`
**Description:** Required APEX terminology — always use these instead of generic school language
**Type:** user
**Summary:** Student→Student-associate, Teacher→Instructor, Classroom→Studio/Lab/Workshop, Class (group)→Team, Class (course)→Course, Field trip→Tour. Must use in ALL written content for this project.

---

## apex-dcs
**File:** `project_apex_dcs.md`
**Description:** How Russ's DCS course works — client project structure, self-selection, check-ins, micro-deliverables
**Type:** project
**Summary:** Business partners pitch projects; student-associates self-select into teams; semester spent on real deliverables. Monday/Friday check-ins. Start with micro-deliverable. Portfolio captures evidence of this real work.